Backlinks Building

Backlinks Building is a crucial factor for a website to increase its popularity among search engines

Google is the first search engine to link to the websites with the estimation of a vote rate. The links must also be relevant to the content of the website. The popularity of a site by another name as "Page Rank,” decides the quantity and quality of backlinks. The keywords used in the hyperlinks (anchor text) are crucial to determine the position of a website in the SERP in addition to page optimization.

The important question now before us is how to build backlinks with social bookmarking. Do not think of participating in "link farms" to rebuild links! This is a black hat technique, created solely for the purpose of building backlinks for spam blogs and websites.

So what is next? It’s the reciprocal link. The backlinks received from other sites should be relevant to your content. Besides this, there is no guarantee that they will keep your links.
Google and other search engines like the so-called 'natural links' sites. The content has to be relevant to the "keyword search."

The big question before us now is how to gain natural links? Websites that link to us if we have quality content appear on our website. This is called link exchange technique. Distributing your content in the form of an article, the best places to submit your articles are Share This, GoArticles, ISNAR, Ezine Articles and others.

Apart from the directory "backlinks building” another technique to build quality backlinks, is DMOZ. You can for example submit your website for "social bookmarks like Digg, Furl, del.icio.us, searchles, etc. Therefore, there are many ways to get people to notice your site without paying anything.

Craigslist for instance, is a free classifieds service, where you can submit your site and reap all the benefits in literary no time. Participating in "Google Groups" and "Yahoo Answers,” trying to help people rather than indulging yourself in a shameless self-promotion, will help you a lot!
You can also create pages in "Wikipedia”. Using this technique with caution, not to introduce methods of promotion, providing good, valuable information, will prevent your page a deletion from Wikipedia. Do not let people know that you are promoting your site through "Wikipedia"! Also, make use of Squidoo.com and MySpace.com; create a resource of good, unique content and link to your site – you will see the results!

Keyword Density

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Chicago SEO Tips: Building a Quality Twitter Following

Matt Cutts - Federal Trade Commission

Google search guru in Washington to lobby against Internet search engine rules

Google search engine guru Matt Cutts met with members of the Federal Trade Commission and staff on Capitol Hill this week to argue why the firm opposes federal rules on Internet search results.The visit, what Cutts calls his "education tour," comes as Washington and Europe have been focusing on the search giant's business practices. European regulators have launched an investigation brought by complaints from some companies that Google has purposefully lowered their rankings, making it difficult to compete. The New York Times reports on E.U. queries to advertisers as it investigates those claims.Critics in the United States, including competitors and some consumer groups, have called for "search regulation" to ensure Google doesn't unfairly prioritize its own partners and business lines in search results or lower those of other companies that may pose challenges for the firm. Cutts also plans to meet with consumer groups during the visit.

via Post Tech - Google search guru in Washington to lobby against Internet search engine rules.

Chicago SEo Page Rank Rap

This is a cool video rap about page rank. Be sure to check out CyberSmartWeb for all your Chicago SEO and web design needs!